Scandinavian sneaker brand Woden is the ultimate in forward-thinking footwear. Born from a desire to create a sneaker merging the cool-factor, functionality and green credentials, Woden crafts sneakers for modern urban life under their motto: REDUCE, REUSE, RECYCLE. Sustainability is a cornerstone of their design ethos. Drawing on resources and techniques aimed at reducing their environmental impact, their shoes incorporate the use of fish leather (a by-product of the Nordic fishing industry and a material 10x more durable than cowhide), recycled leathers, cork insoles and recycled rubber soles. In typical Scandinavian style, the result is an effortlessly chic, lightweight, shock-absorbing dream shoe.
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