Inuovo was lauched in Istanbul, Turkey in 2010. Behind their global success is a rich history of a centuries old craft of footwear design, manufacturing and retailing. Inuovo draws inspiration from the simple moments in life. Taking cues from the differences which makes us unique, as well as the happy incidents, encounters and surprises we experience along our individual journeys, Inuovo adds a unique twist to classic styles to tell a new story. The brand is passionate about innovation, design, creativity and fun, which it embodies through its wide range of shoes. Whether in the city or on the beach, a formal evening party or a casual outing – there is always a pair of Inuovo shoes for the occasion.